Each month, Gretchen and colleagues are training and consulting around the world. Learn more about services and support in person by taking advantage of Gretchen Dobson LLC’s presence in your region. Contact Gretchen to make arrangements to meet the team on site.
June 14, 2016
“Engaging International Alumni with Online Management Tools”
This is my second webinar with one of my favorite professional associations, the European Association for International Association. My colleague, Jan Geerts, from The Hague University of Applied Sciences, will co-facilitate the one-hour session.
This webinar will discuss on line tracking tools for engaging international alumni. The opening discussion sets the context for the webinar by reviewing the state of international alumni relations in Europe today and the types of challenges institutions of higher education face when identifying their global constituencies. The second part focuses on a case study from The Hague University of Applied Sciences and lessons learned during their recent procurement process for choosing a new supplier. Other case studies and on-line demonstrations of a variety of online platforms will showcase several solutions to addressing previously identified challenges (e.g., being relevant to alumni throughout their careers) and best practices for maintaining an active user base of alumni. The webinar closes with an Action Step template designed to give participants an immediate way to plan next steps and to track progress in the year ahead.
August 4, 2016
Delivering on the Data 2016 – Intelligence from Alumni to Shape your Strategic Direction
University of Queensland, Brisbane
Fresh thinking around alumni feedback to take Alumni Relations forward in your institution…
We will focus on sustained improvement in effort and outcome.
Rationale for attending:
So many universities in our region do not have a strong relationship with their alumni. Some cohorts do not have a relationship AT ALL. This seminar brings Gretchen and Kym together for the first time to looks at ways to use alumni feedback to build their relationship in an authentic and respectful manner.
To be covered:
- Why Alumni Relations is a critical function for Universities today, and the importance of alumni feedback
- Getting the alumni feedback loop right
- Starting with where you are
- Prioritising the data
- Applying the data to programs and partnerships
For more information or to register for the event, click here.
Educate Plus International Conference 2016
Gold Coast, Queensland, AUS
I had a great experience partnering with Educate Plus during their 2015 Queensland Chapter conference. This year I will return to deliver two professional development sessions, both occurring on Thursday September 8.11:35am-12:35pm – “Everyday Alumni Engagement Beyond Annual Events”Alumni engagement happens 365 days a year but often our efforts are focused on only a three-day annual Reunion program or a weekend special event. Why does that happen, and are there ways to support new priorities that respect the realities of limited resources and time? With increasing opportunities for alumni to virtually participate in the life of students and alma mater, and continued focus on developing alumni communities that are global and mobile, alumni relations programs can benefit by maintaining a wide perspective on alumni engagement that creates everyday opportunities to cultivate new and enhance existing relationships. This session is for all levels.
- Identifying “what success looks like” when employing virtual models of engagement for annual Reunions, special events and new programs.
- Learn about best practices in global alumni engagement
- Enhance the value of the alumni relations program by acquiring new ideas for sponsoring/co-sponsoring career-related programming for students and alumni.
2:15pm – 3:15 pm “Working with Government to Promote International Alumni Engagement
In 2015 Australia’s national government committed to developing a new global alumni engagement strategy (now called Australia Global Alumni) and the State of Victoria became the first state to take proactive steps to engage in a similar exercise. What motivated these movements? What are the benefits to government, education providers, students, and alumni, themselves? How are the approaches similar, and what makes them distinct among other alumni engagements practices and programs?
We will also discuss the status of these initiatives and ways in which education providers can leverage the support and facilitation from these government partners.
Key takeaways for participants:
- Learn how governments are turning limited resources and time into a strategies built upon these interests: “branding,” “supporting,” “connecting,” “mobilising,” and “celebrating.”
- Understand where education providers sit among the Alumni Stakeholder Map
- Determine how education providers can build upon current alumni engagement practices (and develop new ones) when forming partnerships with government
To read more about the Conference or to register today, click here.
14 September, 2016 from 16:00 – 17:30
Title: Alumni Relations presents: going global, the future of alumni relations in Europe and beyond
Description: The creation of global citizens is one of the goals of most higher education institutions, and it is through the alumni of the institution that the success of creating global citizens is assessed. In this session, a panel of alumni relations experts will discuss the major issues and trends of the rapidly developing alumni relations programmes in European institutions of higher education.
Speakers: Philip Conroy, Conroy and Associates (session chair), Gretchen Dobson, Gretchen Dobson LLC, Serge Sych, Central European University, Gregory Makrides, University of Cyprus EAEC